print ad series

Dollywood Campaign

Dollywood is a theme park in Pigeon Forge, Tennessee. The park celebrates Dolly Parton’s brand through world-class rides and attractions. I wanted to focus on Dolly Parton’s generosity and love for others through my print ads. Each print ad expresses a different lesson, whether the viewer hasn’t grown to accept the message yet or if it’s just a friendly reminder. The illustrated characters have no face so that the viewer isn’t restricting a character to necessarily one person. Details are shown most in the character’s wardrobe to represent the iconic country glamour Dolly is known for.

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